Verónica Ponz Utrera

Graphic Designer

Barcelona, ES.

About

Dynamic Graphic Designer with a strong foundation in creative communication, art, and design, specializing in branding, editorial design, and UX/UI. Adept at managing complex, multidisciplinary projects, I leverage strategic insights and a creative vision to develop impactful visual solutions that resonate across diverse platforms and target audiences.

Work

NAGGURA

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Graphic Designer

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Macrolet Solutions

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UX/UI Designer

Barcelona

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Temporary Contract

ESTIMAR Hotels

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Front Office Agent

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aboutblank - Communication, Strategy and Design Agency

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Graphic Designer Intern

València, València, Spain

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Summary

Contributed to diverse design projects at a communication, strategy, and design agency, applying learned principles in branding, editorial, and digital design.

Highlights

Assisted in the development of cohesive brand identities and visual systems for 3+ client projects, ensuring alignment with strategic communication goals.

Contributed to the design and layout of editorial materials, enhancing readability and visual appeal for client publications and marketing collateral.

Participated in UX/UI design tasks, including wireframing and prototyping, to improve user experience for digital platforms.

Collaborated on multidisciplinary projects, integrating photography direction and marketing insights to deliver comprehensive creative solutions.

Utilized Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Figma to produce high-quality design assets and presentations.

Education

Barreira A+D - Centro Oficial de Estudios Superiores

València, València, Spain
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Master's degree Graphic Design, Creativity and Communication Grade:

Courses

Graphic Identity

Editorial Design

Packaging Design

UX/UI Design

Universitat Politècnica de València

València, València, Spain
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Bachelor's Degree Design and Creative Technologies Grade:

Courses

Branding

Editorial Design

Communication Campaign

UX/UI Design

Languages

Spanish

English

Catalan

Certificates

Workshop at VASAVA

VASAVA

Workshop at Parsons The New School for Design

Parsons The New School for Design

Skills

Design Software

Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Figma, Adobe Premiere Pro, Adobe Audition.

Design Specializations

Branding, Graphic Identity, Editorial Design, UX/UI Design, Packaging Design, Communication Campaigns, Art Direction, Photography Direction.

Project Management

Multidisciplinary Project Management, Creative Project Management, Strategic Planning.

Creative Skills

Creative Communication, Visual Storytelling, Concept Development, Marketing Design.